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Audited Jul 24, 2026 at 7:01 PM

Site Auditor

Full SEO audit — on-page checks, Core Web Vitals, and site-wide crawl.

Audited: https://choateshvac.com HTTP 200 Server response: 1311 ms HVAC, Plumbing & Electrical in Collierville & Memphis | Choa...
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SEO Score
85 / 100

Good

Critical

0

None found

Warnings

9

Should be fixed

Passed

20

of 29 checks

On-Page SEO

76/100
Title Tag

HVAC, Plumbing & Electrical in Collierville & Memphis | Choate's

64 characters

Meta Description

Memphis & Collierville HVAC, plumbing, heating & electrical pros. Family-owned since 1958. Same-day service & free estimates. Call today!

137 characters (optimal 120–160)

H1 Heading

Choate’s Air Conditioning, Heating, Plumbing & Electrical

4 H1 tags found — use only one

4,729

Word Count

4/88

Images Missing Alt

364

Internal Links

13

External Links

Open Graph Tags

Memphis AC And Heating Service | Memphis Plumbing | Choate's HVAC

Twitter Card Tags

Technical SEO

100/100

Core Signals

HTTPS ✓ Enabled
HTTP Status 200
Canonical Tag ✓ Present
Noindex ✓ Indexable
Compression ✗ None
Mixed Content ✓ Clean

robots.txt

Found ✓ Yes
Disallow Rules 2
Homepage Blocked ✓ No
Sitemap Declared ✓ Yes

sitemap.xml

Found ✓ Yes
URLs in Sitemap 4
Has <lastmod> ✓ Yes

Security Headers

X-Frame-Options
Strict-Transport-Security
X-Content-Type-Options
Content-Security-Policy
Referrer-Policy

Structured Data

JSON-LD Schema.org markup detected on this page.

70/100

Found Types

WebPage ImageObject BreadcrumbList WebSite Organization HVACBusiness

Recommended Missing

Article FAQPage

E-E-A-T Signals

Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality framework.

85/100

About Page

Found

Contact Page

Found

Privacy Policy

Found

Terms of Service

Not detected

Social Media Presence

Facebook Instagram

Lighthouse Scores

From Google PageSpeed Insights — real Lighthouse runs.

Live data
63
Performance
92
SEO
84
Accessibility
96
Best Practices

Core Web Vitals

Lab data (mobile). Field data: Needs Improvement

LCP

3.5 s

Largest Contentful Paint

CLS

0.054

Cumulative Layout Shift

TBT

730 ms

Total Blocking Time

FCP

3.0 s

First Contentful Paint

Speed Index

5.2 s

Speed Index

TTFB

Root document took 370 ms

Time to First Byte

41
Performance
92
SEO
81
Accessibility
96
Best Practices

Core Web Vitals

Lab data (desktop). Field data: Fast

LCP

5.4 s

Largest Contentful Paint

CLS

0.014

Cumulative Layout Shift

TBT

700 ms

Total Blocking Time

FCP

1.1 s

First Contentful Paint

Speed Index

3.2 s

Speed Index

TTFB

Root document took 370 ms

Time to First Byte

Category Scores

Technical SEO 100/100
On-Page SEO 76/100
Content 100/100
Performance 92/100
Security 60/100
Mobile & UX 100/100
E-E-A-T 85/100
Structured Data 70/100

Issues Found (9)

Title too long (64 chars)

WARNING On-Page SEO

Titles over 60 chars may be truncated in SERPs.

Multiple H1 tags (4)

WARNING On-Page SEO

Use only one H1 per page.

4 image(s) missing alt text

WARNING On-Page SEO

Alt text improves accessibility and image SEO.

4×

Response compression not detected

WARNING Performance

Enable gzip or Brotli to reduce transfer size.

Missing X-Frame-Options header

WARNING Security

Add the X-Frame-Options HTTP response header to improve security.

Missing Strict-Transport-Security header

WARNING Security

Add the Strict-Transport-Security HTTP response header to improve security.

Missing X-Content-Type-Options header

WARNING Security

Add the X-Content-Type-Options HTTP response header to improve security.

Missing Content-Security-Policy header

WARNING Security

Add the Content-Security-Policy HTTP response header to improve security.

Missing Referrer-Policy header

WARNING Security

Add the Referrer-Policy HTTP response header to improve security.

Performance Opportunities

Remove unused CSS

Est savings of 210 KiB

Remove unused JavaScript

Est savings of 1,151 KiB

Reduce total page size

Total size was 9,767 KiB

Passed Checks (20)

Meta description (137 chars)
Heading hierarchy (H1 → H2 × 3)
Deep content (~4729 words)
Open Graph tags present
Twitter card meta tags present
HTTPS enabled
HTTP 200 OK
Canonical tag present
Page is indexable
Viewport meta tag present
URL uses hyphens (no underscores)
URL length OK
No mixed content
robots.txt found
sitemap.xml found
6 schema type(s) found: WebPage, ImageObject, BreadcrumbList, WebSite, Organization, HVACBusiness
About page found
Contact page found
Privacy Policy found
2 social media link(s) found

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