SEOTracker

choateshvac.com

Site Audit Report · Generated July 29, 2026
https://choateshvac.com
HTTP 2001312 ms response491.5 KB4,729 words88 images377 links
85/100
Good

Executive Summary

This audit evaluated 29 signals across on-page SEO, technical SEO, performance, security, mobile rendering, structured data and E-E-A-T trust signals.

29
Total checks
20
Passed
0
Critical
9
Warnings

Category Scores

Technical SEO
100/100GOOD
On-Page SEO
76/100NEEDS WORK
Content
100/100GOOD
Performance
92/100GOOD
Security
60/100NEEDS WORK
Mobile & UX
100/100GOOD
E-E-A-T
85/100GOOD
Structured Data
70/100NEEDS WORK

PageSpeed Insights (lab)

Mobile

49
Perf
84
A11y
0
BP
92
SEO
LCP4.5 s
CLS0.048
TBT850 ms
FCP3.4 s

Desktop

45
Perf
81
A11y
0
BP
92
SEO
LCP4.8 s
CLS0.014
TBT580 ms
FCP1.1 s

Issues & Findings

Every issue includes the problem, why it matters, and a concrete fix.

On-Page SEO (3 issues)

WARNINGTitle too long (64 chars)⏱ 10 min
ProblemThe <title> tag is longer than 60 characters.
Why it mattersGoogle truncates titles around 60 characters in SERPs — anything past that is invisible to searchers and may also signal weak editorial discipline.
How to fixTrim the title to ≤60 characters. Lead with the keyword; move the brand to the end or drop it if space is tight.
WARNINGMultiple H1 tags (4)⏱ 20 min
ProblemThe page has more than one <h1> tag.
Why it mattersMultiple H1s split the topical signal and indicate the page has no single main subject. Modern HTML5 allows multiple H1s in <article>/<section>, but search engines still prefer one per page.
How to fixKeep one <h1>; demote the others to <h2> or <h3> to reflect the actual content hierarchy.
WARNING4 image(s) missing alt text ×4
Alt text improves accessibility and image SEO.

Performance (1 issue)

WARNINGResponse compression not detected⏱ 20 min
ProblemNo Content-Encoding header (gzip, br, deflate) on the page response.
Why it mattersWithout compression, HTML/CSS/JS payloads are 3–5× larger than needed — slower TTFB, slower LCP, and wasted bandwidth.
How to fixEnable gzip and/or brotli at the web server level (nginx: `gzip on;` + `brotli on;`; Apache: mod_deflate / mod_brotli; Cloudflare: enabled by default).

Security (5 issues)

WARNINGMissing X-Frame-Options header⏱ 30 min
ProblemA security or SEO header is missing from the page response.
Why it mattersModern browsers and crawlers expect security headers (HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy). Missing them weakens defense-in-depth, sometimes blocks rich integrations, and signals to crawlers that the site isn't maintained.
How to fixAdd the named header in your web server config (nginx `add_header`, Apache `Header set`) or application middleware. Start with: `Strict-Transport-Security: max-age=31536000; includeSubDomains`, `X-Content-Type-Options: nosniff`, `Referrer-Policy: strict-origin-when-cross-origin`.
WARNINGMissing Strict-Transport-Security header⏱ 30 min
ProblemA security or SEO header is missing from the page response.
Why it mattersModern browsers and crawlers expect security headers (HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy). Missing them weakens defense-in-depth, sometimes blocks rich integrations, and signals to crawlers that the site isn't maintained.
How to fixAdd the named header in your web server config (nginx `add_header`, Apache `Header set`) or application middleware. Start with: `Strict-Transport-Security: max-age=31536000; includeSubDomains`, `X-Content-Type-Options: nosniff`, `Referrer-Policy: strict-origin-when-cross-origin`.
WARNINGMissing X-Content-Type-Options header⏱ 30 min
ProblemA security or SEO header is missing from the page response.
Why it mattersModern browsers and crawlers expect security headers (HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy). Missing them weakens defense-in-depth, sometimes blocks rich integrations, and signals to crawlers that the site isn't maintained.
How to fixAdd the named header in your web server config (nginx `add_header`, Apache `Header set`) or application middleware. Start with: `Strict-Transport-Security: max-age=31536000; includeSubDomains`, `X-Content-Type-Options: nosniff`, `Referrer-Policy: strict-origin-when-cross-origin`.
WARNINGMissing Content-Security-Policy header⏱ 30 min
ProblemA security or SEO header is missing from the page response.
Why it mattersModern browsers and crawlers expect security headers (HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy). Missing them weakens defense-in-depth, sometimes blocks rich integrations, and signals to crawlers that the site isn't maintained.
How to fixAdd the named header in your web server config (nginx `add_header`, Apache `Header set`) or application middleware. Start with: `Strict-Transport-Security: max-age=31536000; includeSubDomains`, `X-Content-Type-Options: nosniff`, `Referrer-Policy: strict-origin-when-cross-origin`.
WARNINGMissing Referrer-Policy header⏱ 30 min
ProblemA security or SEO header is missing from the page response.
Why it mattersModern browsers and crawlers expect security headers (HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy). Missing them weakens defense-in-depth, sometimes blocks rich integrations, and signals to crawlers that the site isn't maintained.
How to fixAdd the named header in your web server config (nginx `add_header`, Apache `Header set`) or application middleware. Start with: `Strict-Transport-Security: max-age=31536000; includeSubDomains`, `X-Content-Type-Options: nosniff`, `Referrer-Policy: strict-origin-when-cross-origin`.

Passed Checks

On-Page SEO (4)

  • Meta description (137 chars)
  • Heading hierarchy (H1 → H2 × 3)
  • Open Graph tags present
  • Twitter card meta tags present

Content (1)

  • Deep content (~4729 words)

Security (2)

  • HTTPS enabled
  • No mixed content

Technical SEO (7)

  • HTTP 200 OK
  • Canonical tag present
  • Page is indexable
  • URL uses hyphens (no underscores)
  • URL length OK
  • robots.txt found
  • sitemap.xml found

Mobile & UX (1)

  • Viewport meta tag present

Structured Data (1)

  • 6 schema type(s) found: WebPage, ImageObject, BreadcrumbList, WebSite, Organization, HVACBusiness

E-E-A-T (4)

  • About page found
  • Contact page found
  • Privacy Policy found
  • 2 social media link(s) found